The AI-Native CRM thatknows your customer best.

Frictio captures every meeting, call, and email — then turns them into structured customer intelligence. So your team can act, not type.

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01Capture conversation & text

FromABC Corp · COO Sato

Vendor comparison summary

Compared to other services, features are clearly superior — but budget is the concern.

FromABC Corp · CEO Tanaka

Re: Proposal feedback

Next Wednesday's exec review — we're approving the $200K budget.

Meetings · Calls · Email

02Automate manual work

Auto CRM update

ABC DealProposalNegotiation

BANT

B$200K budget

ACEO Tanaka

NCRM overhaul

TJune launch

Auto email

Thank-you sent

Follow-up booked

Auto CRM update · Auto email

03Insights when you need them

What's this month's revenue?

Which deals are at what stage?

Why did we lose — really?

Surface churn-risk conversations

Top 3 competitors mentioned?

Ask in plain expression

Trusted by 100+ growth-stage teams in one year

System of Record

Capture every conversation,automatically.

Frictio's AI structures every meeting, call, and email the moment they happen. Stop relying on reps to log it — never lose 99% of customer context again.

ABC CorporationABC Deal · Q2In progress · Owner: Takahashi

ZoomApr 18 · 10:00
ABC Corp × Frictio / Kickoff
Sato, Suzuki, Takahashi +3Summarized
In-personApr 17 · 15:00
Final exec proposal · HQ visit
Tanaka (CEO), Sato (CFO)Notes complete
GmailApr 16 · 14:05
Re: Proposal review request
Sato (CFO)Email
CallApr 15 · 13:00
Follow-up call · Tanaka (CEO)
Tanaka (CEO)Summarized
ZoomApr 12 · 11:00
Discovery
Sato, SuzukiSummarized

Zoom2026/04/18 · 10:00

ABC Corp × Frictio / Kickoff

YSato40%SSuzuki25%TTakahashi20%+2 others / 30 min

AI Summary

ABC is evaluating a CRM overhaul. Their biggest pain is Salesforce data-entry effort; strong interest in Frictio's auto-capture. Target launch: June. PoC starts next week.

Conversation

CEO TanakaEvery quarterly review wastes 10+ hours scrubbing Salesforce pipeline data.
COO SatoFrictio's auto-capture is exactly what we need — features look superior.
CEO TanakaWe can approve $200K if you hit that range. Otherwise we'll push to next year.
RevOps SuzukiCan Salesforce-side mapping preserve our existing custom fields?
COO SatoIf we don't see ROI in 90 days the CFO will pull the plug.

Action Items

✓Send PoC workspace invite (Owner: Takahashi · By 4/21)
✓Salesforce mapping discovery (Owner: Suzuki · By 4/23)
✓Schedule PoC kickoff (Owner: Sato · By 4/22)

System of Action

Let AI handle the CRM.Reps handle customers.

AI Auto Fill keeps the CRM clean. Playbooks evaluate the sales motion in real time. Reps act on insight — they don't type it.

ConversationLive · Zoom

How's the rollout going on your side?

Features are great. Budget's the concern.

What range works this fiscal year?

We can approve $200K — needs CEO sign-off.

Got it. I'll send a tailored quote tomorrow.

AI CaptureIdle

CRM · Auto-fill

Topic

Budget

Decision maker

Next step

Ask Frictio

Search every meetingin plain expression.

Ask a question in natural language. Get answers grounded in real customer conversations across your org. Days to decision become seconds.

Built for modern revenue teams

Stop entering data.Start making decisions.

Frictio's AI captures and structures every customer interaction automatically — eliminating CRM data entry and accelerating how your revenue org decides and acts.

Frictio isn't a meeting-recording tool — it's a decision-making tool. Structured first-party deal data has let us make leadership calls on evidence, not gut.

Executive Officer, Head of Sales Strategy & Enablement

Sakie Daidoji

What used to be tribal knowledge in our deal reviews is now grounded in fact.

General Manager, Business Planning

Toru Ishikawa

Deals up 1.2×, half the meeting time, and the actual quality of our sales motion is dramatically better.

Director, Enterprise Sales Division 3

Satoshi Okamura

Separating objective facts from emotion has changed how we manage. It's especially powerful for coaching early-career reps.

Head of B2B Business

Kensuke Fujimoto

Post-deal CRM logging, sharing, and follow-up takes 1/5 the time. Summaries are so thorough we've killed our weekly sync.

VP of Sales

Yukihiro Nomura

We saved roughly 12 hours per rep, per month — while staying more attentive to customers and cutting overtime.

Director of Customer Success

Terumi Fujita

Reviewing Frictio's recordings and summaries has given us multi-dimensional visibility into deal quality.

Executive Officer, COO

Kohei Nakazato

The visual organization, granularity, and how easily we can pull what we need — Frictio is in a different league for usability.

Director, Customer Success — SecureNavi Business Unit

Kana Oda

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Your data, your control: You create, manage, and delete your data — entirely on your terms. Frictio never claims ownership of what's yours.

Encrypted end-to-end: All traffic uses TLS 1.2+. All data at rest is encrypted with AES-256.

AI data policy: We don't read, analyze, or train models on your data. We don't share it with third parties. Your data stays yours.

Independently audited: SOC 2 audited and ISO/IEC 27001 certified. Independent third parties verify our controls every year.

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Zero Friction,More Action.

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